Your Horse & Country Magazine

BBM Publishing

Your Horse & Country Magazine

The UK’s largest glossy equestrian and country lifestyle seasonal magazine

BBM Publishing Ltd

Your Horse & Country Magazine is one of the UK’s premier equestrian and country lifestyle publications, proudly published by BBM Publishing Ltd.
Reaching over 1 million combined readers annually, it connects horse owners, riders, breeders, and rural lifestyle enthusiasts with stories, advice, products, and services that enhance their passion for equestrian life.

BBM Publishing brings over 80 years of combined industry experience to every campaign, delivering print advertising, editorial features, online blogs, newsletters, and fully integrated digital and social media campaigns.

We are proud to partner with prestigious equestrian events, including the Badminton International Horse Trials and Blenheim Palace International Horse Trials giving our advertisers exclusive access to highly engaged audiences both in print and on-site at equestrian major events.

Whether launching a new product or growing brand awareness, Your Horse & Country Magazine provides trusted exposure, targeted reach, and meaningful engagement within the UK equestrian community.

About Us

Your Horse & Country Magazine is one of the UK’s leading equestrian and country lifestyle publications, proudly published by BBM Publishing Ltd, the UK’s largest independent publisher of freely distributed, quarterly glossy lifestyle magazines.

As a flagship title within the BBM portfolio, Your Horse & Country Magazine represents approximately one quarter of BBM Publishing’s total reach, engaging over 1 million readers annually across print and digital platforms. We connect a passionate, knowledgeable and highly engaged equestrian audience with the stories, inspiration, products and services that support life with horses and the wider country lifestyle.

From horse owners, riders and breeders to rural professionals and enthusiasts, our readers actively invest in their lifestyle making Your Horse & Country Magazine a trusted and influential platform within the UK equestrian community.

Backed by over 80 years of combined publishing, editorial and industry experience from BBM Publishing Ltd, we deliver high-quality content and results-driven marketing solutions. Our offering includes premium print advertising, editorial and advertorial features, online blogs, newsletters, and fully integrated digital and social media campaigns all tailored specifically to the equestrian and country market.
Whether supporting established brands or helping launch new products and services, Your Horse & Country Magazine provides advertisers with authentic engagement, targeted reach and measurable impact within one of the UK’s most valuable lifestyle sectors.

At Your Horse & Country Magazine, we don’t just publish a magazine, we champion the equestrian lifestyle, support the businesses behind it, and help brands connect meaningfully with the people who live it every day.

Our Audience & Reach

The UK equestrian industry contributes billions of pounds annually to the national economy and supports a vast network of riders, owners, breeders, yards, events, retailers and service providers. Your Horse & Country Magazine sits at the heart of this thriving community, delivering trusted editorial and marketing exposure to a highly invested, loyal readership.
As part of BBM Publishing Ltd’s wider network of lifestyle titles, we benefit from established distribution, professional editorial standards and proven marketing expertise while remaining firmly focused on the needs and interests of the equestrian world.

WHY ADVERTISE WITH YOUR HORSE & COUNTRY MAGAZINE

WHY US?

At Your Horse & Country Magazine, we provide integrated marketing solutions across print, digital, and live events, designed to connect brands with one of the UK’s most engaged equestrian and country lifestyle audiences. With decades of publishing experience and a trusted presence in the market, we offer a range of services to help equestrian and rural lifestyle businesses grow, build awareness, and drive results.

PRINT ADVERTISING

Deliver your message directly to over 1 million readers annually through our high-quality, glossy magazine. From full-page spreads to advertorial features, your brand can reach horse owners, riders, breeders, and rural lifestyle enthusiasts in a highly targeted and trusted environment.

Our tailored services are designed to elevate your brand and ensure maximum impact

Editorial & Sponsored Content

Enhance credibility and engagement with editorial features or advertorial content tailored to your brand. Our experienced editorial team ensures your story aligns seamlessly with the interests of equestrian and country lifestyle readers.

Digital Marketing Solutions

Reach your audience online through website advertising, email newsletters, blogs, and integrated social media campaigns, including full social media management plans. Our digital offerings extend the reach of your campaigns beyond print and provide measurable engagement and results.

Event Partnerships & Experiential Marketing

Engage equestrian audiences at the UK’s most prestigious horse events, including the Badminton International Horse Trials, Blenheim International Horse Trials, and Crufts. From live promotions to branded activations, we help your brand connect directly with equestrian consumers in-person.

Multi-Channel Campaigns

Combine print, digital, and live experiences into a fully integrated marketing campaign. Our expert team designs bespoke solutions that maximize reach, engagement, and return on investment within the equestrian and rural lifestyle sector.

Creative Design for Your Horse & Country Magazine

At Your Horse & Country Magazine, we understand that great content deserves great design. That’s why we offer a fully in-house bespoke creative service, delivering high-quality print and digital designs crafted specifically for the equestrian and country lifestyle market.

Custom Print Design

From striking magazine advertisements to detailed advertorial layouts, we create visually compelling print materials that capture the attention of horse owners, riders, breeders, and rural lifestyle enthusiasts.

Digital Creative

We design engaging banners, social media visuals, email campaigns, and online content that extend your brand presence across all digital platforms, connecting with equestrian audiences beyond print.

Integrated Branding

Our creative team ensures that your designs maintain consistency across print, digital, and experiential channels, reinforcing your brand identity within the equestrian and rural lifestyle sectors.

Collaborative Process

We work closely with you to understand your objectives, target audience, and brand personality, translating your vision into impactful, memorable designs that resonate with horse-loving readers.

TAKE A LOOK AT
THE YEAR AHEAD

Our media pack has details of all our upcoming features and rate card price list for 2026

View our Media Pack

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OUR BLOG

YHC's Top Tips

SHOULD WE FEED A HOT MASH IN COLD WEATHER?

Feeding practices for horses in cold weather have long been a topic of debate among equine enthusiasts and professionals. One particular practice that often comes up in discussions is feeding a hot mash to horses during periods of cold weather. While some horse owners swear by this practice and believe it provides numerous benefits, others remain skeptical. In this blog post, we will examine the potential benefits of feeding a hot mash to horses during cold weather and explore whether there is any scientific evidence to support these claims. Whether you are a horse owner or simply curious about equine nutrition, this article will provide valuable insights into this popular feeding practice.

BBM Publishing